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The retailer has upgraded its platform to offer an improved e-commerce interface and a more personalized shopping experience.
The online shift is real, but the costs are significant, so strategy matters.
The service will be available to more than 100 new stores by the end of October.
Officials in a presentation detail momentum by pinning a "long tail" onto grocery.
The new service will feature specialty, beauty and wellness products from third-party sellers as well as provide the retailer with data to help identify consumer trends.
The company will use the funds acquired in partnership with D1 Capital Partners for further expansion and tech upgrades.
Duetsche Bank research details "inflection point" in adoption and forecasts widespread margin pressures.
The new 360-degree format is designed to connect shoppers to nutrition education and resources that share the retailer’s “good4u” story.
Nielsen, Rakuten data finds online grocers ringing up $21.6 billion in sales in the past three years.
The retailer is offering the added convenience service at three Western New York locations beginning Oct. 7.
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