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Beer Displays Drive Store Trips, Profits

A reliable strategy in the battle to stem in-store sales erosion

Maximizing in-store customer spending is critical for retailers in today’s environment, where competitive pressures from online sellers and other nontraditional outlets have been increasing.

Traditional supermarket retailers need to double down on their operational discipline to generate more sales from the shoppers who are already in their stores and to keep them coming back. According to ABI Category Leadership, St. Louis, MO; InfoScout Calendar Year 2017; IRI Multi-Outlet Total Store 2018, ecommerce spending on food and beverage has risen 10%, and sales at hard discounters and dollar stores are growing at five times the rate of sales in the conventional grocery channel.

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AB WGB article

 

This post is sponsored by Anheuser-Busch

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