Beyond the can: Meeting consumer preference for U.S. grown products in center store


New research shows what shoppers want when shoppers want treats.

Retailers must rethink the four walls of the store and create a destination shopping experience for their customers.

Selling beer, wine and other adult beverages for in-store consumption can enhance shopping and help showcase new products.

Tony Rogers, who led Walmart's U.S. marketing since 2016, is taking on a new role focused on the Sam's Club shopper.

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