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Beyond the can: Meeting consumer preference for U.S. grown products in center store

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New research shows what shoppers want when shoppers want treats.

Retailers must rethink the four walls of the store and create a destination shopping experience for their customers.

Selling beer, wine and other adult beverages for in-store consumption can enhance shopping and help showcase new products.

Tony Rogers, who led Walmart's U.S. marketing since 2016, is taking on a new role focused on the Sam's Club shopper.

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