and new, limited edition Birthday Kake Cupcakes.
Joining forces with the USO, a private, nonprofit organization with a mission to lift the spirits of America's troops and military families, is a perfect way for Tastykake to celebrate its centennial, say company officials. The company has a long history of military support. During World War II, the bakery shipped snack cakes to employees stationed overseas, and the tradition of sending Tastykakes to America's troops continues today.
"Our 'Birthday Moments' initiative supports the USO's ongoing 'Every Moment Counts' campaign, which calls on America to show its support for our military by helping to create real, everyday moments, like birthdays, missed by troops and their families due to their service to our country," says Paul Ridder, Tastykake president. "Throughout 2014, Tastykake will honor servicemen and women and their families with special birthday moments through USO locations and participation in national USO initiatives."
No 100th birthday celebration would be complete without a special cake, and Tastykake has created just that, which it is sharing with America. Tastykake's Birthday Kake Cupcakes combine festive confetti cake with chocolate-flavored icing and multi-colored sprinkles. The new cakes are available in 12-count multi packs and will hit store shelves on February 25, the day the first Tastykake hit stores 100 years ago.
"Operating any business for 100 years is no piece of cake—even for a bakery," Ridder said. "We believe our success comes down to a simple recipe—delicious, fun snack cakes, a focus on quality and freshness, an outstanding team, and, of course, our fans. Tastykake would not be here without the 100 years of support we've received from our community."
One hundred years ago, on February 25, 1914, a baker and an egg salesman opened a bakery in Philadelphia and began selling small cakes. To mark its centennial, Tastykake is celebrating with a yearlong "Birthday Moments" initiative in partnership with the USO