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News and insights to leverage opportunities in petprivate labelbreakfast foodsfree-from foodsfrozen and refrigerated and beer/wine/spirits, including WGB’s exclusive What’s On Tap trend report.

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Campbell's Chunky Soup Brings Back the Mama's Boy Ad Campaign

Campbell’s Chunky soup, the Official Soup Sponsor of the NFL, is bringing back its Mama’s Boy advertising campaign this season. Campbell Soup Company selected Victor Cruz, New York Giants wide receive...

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Two New V8 Juice Varieties Offer Flavorful Twists

Campbell Soup Company is expanding its line of V8 100% vegetable juices with the addition of two new varieties: V8 100% vegetable juice Hint of Lime and V8 100% vegetable juice Hint of Black Pepper. T...

To celebrate the 50th anniversary of Andy Warhol’s 1962 famed work, 32 Campbell’s Soup Cans, Campbell Soup Company  is introducing limited-edition cans of Campbell’s Tomato soup with labels derived fr...

Newcastle Brown Ale today announced the first nationwide release of its limited edition beer, Newcastle Werewolf. On shelves now for a limited time, Werewolf is a dual-character brew that pours “blood...

Founded by breast cancer survivor Trish May and now a division of DS Waters of America, Inc., Athena will contribute a minimum of $1 million to support breast cancer awareness, education and research ...

Real Ale Brewing Co. is pleased to announce the addition of 12 oz. aluminum cans to their package options. Real Ale will begin canning Firemans #4 Blonde Ale this summer and plans to can more of their...

Wines of Chile USA along with ProChile sponsored an innovative truck concept at this year’s Summer Fancy Food Show in Washington DC, June 17-19. The truck operated as a bar from which attendees were b...

Rickland Orchards has launched a Greek Yogurt Bar. The bars feature honey-roasted granola and real fruit dipped in Authentic Strained Greek Yogurt imported from Europe. “We are thrilled with the over...

Scottish Spirits Imports is launching a collection of canned distilled spirits under the “Genie the Spirit in a Can” brand. Available in 12-oz. aluminum cans, varieties include White Rum, Blended Sco...

HEINEKEN USA is setting the stage for summer celebrations with the release of its ‘Beers of Mexico’ variety pack. The ‘Beers of Mexico’ 12 and 24 packs, available this summer, contain equal quantities...