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Webinars

Winning the war at the store: How to generate customer intimacy with local data

Winning the war at the store:  How to generate customer intimacy with local dataClick here to register

Date: Thursday, July 26, 2018
Time: 12:00 PM Central Daylight Time
Duration: 1 hour

Retailers and brands have been striving to achieve efficiencies and grow operational scale. The flair of the local proprietor has been lost— knowing their customers’ preferences and habits. But this has come at a cost, resulting in ever-diminishing customer intimacy. Fortunately, advances in data, analytics and cloud now allow businesses to recreate customer intimacy without sacrificing efficiency.

Join this “fireside chat” with leaders from Albertsons, Cherry Advisory, IBM and Incisiv as they discuss how retailers can combine enterprise data with external data at the local level to:

  1. Uncover the impact of hyperlocal demand drivers such as neighborhood makeup, weather forecasts and events.
  2. Identify predicted stock-outs to avoid loss of sales and customer dissatisfaction.
  3. Learn of predicted over-stock situations to avoid costly end-of-line and end-of-life markdowns.
  4. Estimate sales for proposed locations and identify underserved neighborhoods to introduce new stores and assets.
Click here to register

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