Fresh Food

Mushroom Council Launches Swap It or Top It Display Contest

SwapitortopitThe Mushroom Council’s first ever Summer Retail Display Contest taking place in June 2014. To participate, retailers have to build a mushroom display in June utilizing the Council provided Swap It or Top It point of sales kit and their own creativity within the grilling theme. Snap a photo of the cross-merchandized mushroom display, submit the photo in June 2014 and the store will be entered to win. The council is giving away $10,000 in prizing to 21 winners. According to officials at the Mushroom Council, participating in this summer retail display contest can help:
  • increase sales of mushrooms and cross merchandized items;
  • grow excitement, teamwork and creativity with employees;
  • break shoppers out of routine habits and inspire new purchases; and
  • bring national media attention to your store.
Retailers can download their free point-of-sale display kit here.


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