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Weis Markets Calling Out Plant Power in New Campaign

As shoppers seek more alternative proteins, new store signage makes it easy.
Photos courtesy of Weis Markets

Weis Markets has taken to calling out products riding the wave of plant-based nutrition.

A new themed health and wellness program called Plant Powered has launched chainwide, featuring in-store signage that identifies a variety of healthful plant-based foods that can easily be incorporated into everyday meals and snacks.  

weis almonds

Customers will see special signage accompanying price tags on its Weis Quality, Weis Signature Collection and Full Circle private brands, as well as on select national brand products, identifying foods that support a balanced, plant-powered diet, Weis said. Foods identified as Plant Powered by the Weis dietitians include fresh and frozen fruits and vegetables, beans and lentils, fruits packed in 100% juice or water, vegetables that can be drained and rinsed, whole-grain rice, pasta, cereal, bread and specialty grains, soy and almond milks, healthful oils, select nuts and tea.

“Our Plant Powered program offers guidance on an eating approach that is more flexible than vegetarianism or veganism, yet may offer many of the same benefits, including lower risk for heart disease and an increased intake of vitamins, minerals, antioxidants, fiber and unsaturated fats,” Beth Stark, Weis Markets’ lifestyle initiatives manager, said in a statement. “According to Nielsen survey data, we know that more than 1 in 3 Americans are actively trying to include more plant-based foods in their diets. This program aims to help them understand where to find these foods and how to enjoy them at home.”

In addition to offering fresh new plant-powered recipes, Weis Markets’ registered dietitians also offer simple swaps to make the shift from animal-based to plant-based ingredients in shoppers’ favorite meals, including roasted vegetable tacos and overnight oats with almond milk.

The program is the latest addition ongoing health and wellness initiatives driven by the Weis Markets’ team of dietitians. Additional programs include Nutri-Facts, which features easily-identifiable icons such as Gluten Free, Vegan, Carb Conscious, Good Source of Protein, Heart Healthy and more on the pricing tags of hundreds of foods throughout the store, and Mystery Tours, a free in-store nutrition education field trip program for kids in second through fourth grades. Recently, Weis Markets announced the expansion of its HealthyBites Magazine with an online health and wellness community that connects customers with the Weis Dietitian team.

Weis Markets also offers free in-store dietitian hosted events in select stores across their market area.

 

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