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Whole Foods, By Chloe in Vegan Sweets Deal

Bakeries in two NYC stores add plant-based desserts

Whole Foods Market stores in New York’s Bryant Park and Harlem have become the first retail stores to feature a new line of plant-based desserts and sweets from vegan fast-casual restaurant By Chloe.

The selection of cookies, muffins, fruit bars and cupcakes—many playfully disguised to resemble mainstream counterparts—are available in the store's bakery departments with retail prices between $2.50 and $3.75, according to the New York-based restaurant.

The arrangement is not the first between the companies. By Chloe also operates a location in the retailer’s first 365 by Whole Foods store in Los Angeles.

“We are beyond excited to be taking another step forward in growing the By Chloe brand with the introduction of our Sweets By Chloe retail products at Whole Foods Market,” Samantha Wasser, a company founder, said in a statement. “We look forward to expanding our offerings and retail locations to continue to bring delicious, plant-based sweets to our amazing customers and fans. Whole Foods has been an amazing partner to work with over the last few years and we are looking forward to continuing to enrich our relationship with our new Sweets offerings.”

Sweets By Chloe’s offerings are made in-house and distributed to Whole Foods Market daily.

By Chloe opened its flagship location in New York in 2015 and has grown to 10 locations internationally. The Sweets By Chloe bakery opened in 2016 alongside its flagship restaurant. The company recently announced it had secured $31 million in new investment. 

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