Jack Link’s Launches “Fueling the Front Lines” Initiative

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Jack Link’s has launched “Fueling the Front Lines,” a company-wide initiative dedicated to refueling and restoring strength to people and communities affected by natural disasters. To help fulfill its mission, Jack Link’s has joined forces with Team Rubicon, a veteran-led nonprofit organization that unites the skills of military veterans with first responders to provide disaster response services to people in need.

“Many of our team members across America have experienced firsthand the devastation of a natural disaster and how it affects their family, their neighbors and their community,” says Troy Link, CEO and president of Jack Link’s Protein Snacks. “At Jack Link’s, we have a history of supporting our local communities and first responders. But it’s time to do more. Through the protein power of our product, the resources of our company and the muscle of our team members, we’re going to deliver strength and the staying power to fuel rebuilding efforts for communities in need.”

Fans can help fuel the front lines on National Jerky Day, June 12, with the purchase of Jack Link’s Original, Teriyaki and Peppered Jerky snacks in stores and online. Proceeds from these products will help fund additional Team Rubicon disaster relief services in communities across the United States.

The initiative marks a long-term commitment to fortifying those on the front lines of the rebuilding efforts. The multi-year partnership will come to life through financial support, product donations and other critical resources, including a pledge from Jack Link’s team members to volunteer in their communities and alongside Team Rubicon.

“Jack Link’s and Team Rubicon have a shared bias for action and a do-whatever-it-takes attitude,” says Jake Wood, CEO and co-founder of Team Rubicon. “With support from Jack Link’s, we’ll be able to help more communities restore, rebuild and recover.”

Since its founding following the 2010 Haiti earthquake, Team Rubicon has responded to more than 190 disasters, and boasts a 45,000-strong, highly skilled veteran volunteer force that helps communities across the U.S. In addition to helping those in need, the organization provides its military veteran volunteers with a sense of community and purpose they sometimes lose when leaving the service and returning to civilian life.

As part of the program, Jack Link’s will help refuel a community in need during National Preparedness Month this September.


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