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The company updated the brand’s previous script logo and voice to more accurately represent its brand purpose and principal product: cheese sauce.

Through online acts of support, purchase of participating products and donations at the register, the campaign aims to help Feeding America secure 100 million meals on behalf of member food banks.

The company will share the brand promise through a series of events throughout the year.

In the ads, Aniston is featured drinking smartwater while hiking, hitting the red carpet and getting ready to go on stage for a live performance.

The product will include a coupon and free sample of Tajín Clásico Seasoning.

The new “Believe in Food” campaign focuses on how food brings people together.

The brand has teamed up with a series of distinct artists to cover the iconic, hit song, 'You Got It (The Right Stuff),' made famous by New Kids on the Block.

The campaign allows consumers to trace their berry purchases back to the farm.

Chicken of the Sea will donate to FisheryProgress.org for every recipe received, and the winning recipe creator will receive a trip to Fiji.

The brand will host on-site activities, samplings and surprise elements at select home games throughout the 2017 season.