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Food and nonfood product innovation

Products Articles

Tecate, cerveza con carácter, announces the launch of a national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football (soccer), regardless of their langua...

Supervalu Inc. has committed $1 million to sponsor 1,542 youth sports teams in markets where its ACME, Albertsons, Cub Foods,Farm Fresh, Jewel-Osco and Shaws/Star Market stores operate. The sponsorshi...

Crunch Pak is collaborating with Disney on a promotion supporting the release of a timeless Disney classic, Lady and the Tramp, being releasing from the Disney vault for the first time ever on Blu-ray...

Brisk Iced Tea continues to invigorate its creative mojo by taking its 2012 national marketing campaign to a galaxy far, far away by joining forces with the 3-D theatrical release of Star Wars: Episod...

People are suckers for supermarket grand openings. So it makes perfect sense for The Original Gourmet Food Co. to give away free samples of its gourmet lollipops at supermarket and big-box store grand...

Expect a huge spike in yogurt sales on February 6. That’s because The Dannon Company is airing a commercial during Super Bowl XLVI, making it the first yogurt company in history to advertise during th...

Heineken has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Hein...

Supervalu has committed $1 million to sponsor 1,542 youth sports teams in markets where its Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco and Shaw’s/Star Market stores operate. According to Ede...

Gold’n Plump chicken wants to make consumers’ love for chicken literally as good as gold with its Gold’n Chicken Challenge. Through Dec. 11, consumers will find a promotional code on specially-marked ...