Krause’s Market in Garrison, N.D., has won Supervalu Inc.’s annual Beef Stampede merchandising contest, generating more than $16,000 during a beef bundle sale to showcase the protein as the primary pick for dinner.
The award marks Krause’s third honor in the past four years, surpassing nearly 400 participating retailers nationwide.
“It was great to see the outstanding efforts again this year from all of our participating retailers across the country to engage their customers and communities in the Beef Stampede,” said Tony Ott, director of merchandising, meat and seafood for Supervalu’s Central Region, in a statement. “Krause’s creativeness, hard work and passion for the Beef Stampede differentiated them from the hundreds of other retailers nationwide.”
Krause’s Beef Stampede campaign featured targeted marketing efforts including advertising in the local paper, radio spots featuring voice-overs by the retailer’s Meat Department Manager Roy McKenzie as well as several social media promotions. Krause’s also partnered with the North Dakota Beef Commission, which provided recipes, signage and a selection of prizes to give away throughout the campaign.
The retailer’s in-store display featured Western-themed decor and cross-merchandising items to tie in with the Beef Stampede promo. It highlighted events such as a drive-by rib-eye dinner in the parking lot, beef cooking and cutting demos, and a chili-cooking contest.
The store held several community fundraising events highlighting beef for a chili feed and burger feed, the proceeds for which were donated to the local retirement community, Benedictine Living Center of Garrison.
“We enjoy watching how the Beef Stampede event brings our entire staff, our suppliers and the community together,” said Dalles Krause and Kari Olson—co-owners of the Krause’s Markets in Garrison, Hazen and Washburn, N.D.—in a statement. “Roy McKenzie and his team provide a great service and an abundance of quality meats and cuts to our customers 52 weeks a year. When his team puts in that extra effort for the Beef Stampede promotion, the community really supports their efforts.”