As Wal-Mart finds success with its pay app, Kroger is stepping up to the plate by teaming up with Chase Pay to offer mobile payments.
The program will roll out to select retail markets and e-commerce programs in 2018 as part of the retailer’s Restock Kroger Plan. One of the key strategic drivers of the plan is to expand partnerships to create customer value, which includes forming alliances to accelerate digital and e-commerce platforms.
"Technology is transforming our customers' experiences and greatly influencing how we are reimagining the store of the future," Chris Hjelm, Kroger's chief information officer said in a statement. "Mobile wallets enable a more seamless shopping experience for our customers and at the same time, can help us drive cost out of our business."
Jennifer Roberts, head of digital products at Chase, added that Kroger is one of the places its customers shop the most, and will be a helpful resource for them to save time and money.