Kroger’s QFC division is teaming up with Instacart to offer home delivery at a majority of its stores in Puget Sound, Wash., and Portland, Ore.
The partnership supports two key drivers of the company's Restock Kroger Plan: expand partnerships to create customer value and redefine the food and grocery customer experience, company officials said in a statement.
The move comes after Alberstons Cos.’ recent announcement that it will bring Instacart delivery options to 1,800 of its stores by mid-2018. Other retailers that have recently jumped on the Instacart bandwagon include Aldi, Costco, Price Chopper, Stater Bros., Stew Leonard’s Superior Grocers, Kings Food Markets, Balducci's Food Lover's Market, Food Lion, Best Market and Graul’s Market.
"By offering home delivery in addition to in-store shopping and online ordering for curbside pickup, we are listening to our customers who are telling us they want the convenience of shopping any way they choose," said Suzy Monford, president of QFC. "We know that our customers are busier than ever but still want to feed their families fresh, healthy foods that are available at low prices. This new partnership allows our customers to have their groceries delivered to their doorsteps as soon as two hours after placing an order."
QFC delivery powered by Instacart will be offered in addition to its ClickList store locations that offer online ordering for curbside pickup.
"Instacart customers prefer doing their online grocery shopping from local stores, where they know the products," said Andrew Nodes, VP of retail accounts for Instacart. "We are thrilled to partner with QFC to give our customers in Portland and Seattle a new convenient option for shopping at their favorite local QFC store."