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Stater Bros. Promotes George Frahm to President

Grocery industry vet’s new position to take effect Jan. 15

Southern California grocery chain Stater Bros. Markets has promoted George Frahm to president, effective Jan. 15. He hails from his most recent role as EVP of administration and distribution for the company, and will report directly to the company’s CEO, Pete Van Helden.

George Frahm

“George is a remarkable leader who embodies the spirit of the Stater Bros. family,” Helden said in a company statement. “George’s extensive contributions to the company’s success have been invaluable, and his promotion to president reflects his broad knowledge of the food industry, commitment to honoring Stater Bros.’ unique corporate culture and continued contributions to Stater Bros.’ success.”

A seasoned supermarket industry veteran with more than 45 years of experience, Frahm has held several leadership positions at San Bernardino, Calif.-based Stater Bros. over the years, including VP of labor relations, SVP of administration, group SVP of retail operations, and EVP of retail operations and administration.

Frahm began his career in 1973 at the Stater Bros. supermarket in Glendora as a clerks' helper and janitor. He progressed within the company through a range of retail store and district supervision roles, including store manager, retail grocery supervisor and retail district manager, and was promoted to director of labor relations in 1995.

Frahm holds a bachelor of arts degree in psychology from California State University at Los Angeles, and is a graduate of the University of Southern California (USC) Food Industry Executive Program. He previously served as chairman of the board of directors of the California Grocers Association, as well as a trustee on the California Grocers Association Educational Foundation.

Stater Bros. is the largest privately owned supermarket chain in Southern California, operating 171 supermarkets in the area.

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