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Wellness

Cannabis Is More Than Just a Fad

The Lempert Report: A decline in binge drinking rates in states that allow recreational marijuana use could accelerate its move to market

The U.S. legal cannabis industry is expected to reach $75 billion in sales by 2030, according to research firm Cowen & Co. Nine states and Washington, D.C., now allow recreational marijuana use. 

Curiously enough, binge drinking rates declined in these states compared with states that allow only medical marijuana and those prohibiting any kind of marijuana.  

Sanjay Gupta, CNN’s chief medical correspondent, has written to Jeff Sessions urging him to change his position on legalizing marijuana and just researched and hosted a special on cannabis on the network, which highlighted the positives of the crop. 

There is little question that using the term cannabis, rather than pot, weed, Mary Jane or even marijuana, has legitimized the business and pushed it well beyond the image of yesteryear’s pot-smoking dope fiend.   

Major companies are investing side by side with Willie Nelson and Snoop Dogg to legitimize cannabis and moving it into an ingredient for foods and beverages. Some say that the $75 billion market will be realized much sooner than in 12 years, especially as it makes its way into our food supply. 

Pop-up underground restaurants with cannabis-infused menu items have been hugely successful in major cities across the U.S. and if more data reinforces that adding cannabis to our diets can reduce the alcohol addiction problem, look for it to gain even more popularity and totally shed its negative perceptions.

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