Glutino has announced the launch of The Glutino Gluten Free Gurus, a yearlong program to help guide consumers through the many facets of everyday gluten-free living. Throughout the year, Glutino will collaborate with a team of established gluten-free experts to share seasoned advice on sustaining the gluten-free life not only at mealtime but while participating in activities like traveling, shopping and hitting the gym.
The Glutino Gluten Free Gurus will draw upon specialized expertise as well as personal experience to deliver insights to millions of people on their own gluten free journey, company officials say. Sharing tips and expertise, the Glutino Gluten Free Gurus will offer tricks of the trade and practical information for living a full, gluten free life.
"At Glutino, we know that living gluten free doesn't stop at mealtime, it's a way of life," says Laura Kuykendall, director of marketing for Glutino. "We're excited to introduce The Glutino Gluten Free Gurus to help people navigate their gluten free journey and provide them with the support and resources they need for everyday life."
Glutino will kick off the program with fitness advice from a world class athlete competing in Sochi this winter. Cross-country skier and two-time world cup medalist, Dasha Gaiazova, will draw from her personal experience as an athlete with celiac disease to offer tips on maintaining a fit, active gluten-free lifestyle. Through sharing fitness pointers with Glutino's fans on its Facebook page and website, Gaiazova will help fans understand how they too can get into their best physical state, whether readying for a global stage or trying to get, or stay in shape.