HIPPEAS, a new brand of Organic Chickpea Puffs, has officially launched in the United States. On a mission to shake things up in snacking, HIPPEAS is calling all snackers to #GivePeasAChance and try the new "better for you" snack while also doing good in the world.
Light and crunchy, HIPPEAS are low-calorie, certified organic, certified gluten-free, vegan, kosher and non-GMO. HIPPEAS have 3-grams of fiber and 4-grams of protein per single-serve, 1-ounce bag.
HIPPEAS are made from USDA organic certified chickpeas and are available in six flavors: Far Out Fajita, a fiery stash of chili, paprika and cumin puffs; Pepper Power, which features pepper and a sprinkle of sea salt; Happenin' Hickory, which features sweet tomato, onion and garlic with a stack of smokin' hickory; Maple Haze, which are syrupy sweet puffs with a savory edge; Vegan White Cheddar, cheese puffs (without the cheese); and Sriracha Sunshine, tangy-sweet spicy jalapeño and paprika puffs.
"HIPPEAS has everything it takes to become the next globally loved snack brand," says Livio Bisterzo, CEO of Green Park Brands. "We truly believe that HIPPEAS embodies every major snacking global trend, while delivering a very powerful, emotional storyline to our millennial audience."
True to its mantra of "Peas, Love & Giving Back," HIPPEAS has partnered with Farm Africa, a charity working to end hunger and bring wealth to rural eastern Africa. For each pack sold, the brand will donate a portion of sales to work supporting chickpea farmers in eastern Africa to help grow themselves out of poverty—helping them to build a more prosperous life for themselves and their families.
HIPPEAS Organic Chickpea Puffs in Far Out Fajita and Vegan White Cheddar are available at participating Starbucks locations nationwide and will soon expand to additional retailers, including Whole Foods and Amazon.