After reading any report on the eating habits of U.S. consumers today and taking a look at new food product introductions, you could assume that plant food and vegetarianism is leading the trends, but you would be wrong.
A Gallup poll has found that fewer than 1 in 10 Americans adheres to a plant-based diet with just 5% of people saying they are vegetarian and 3% saying they are vegan.
Take a closer look at the numbers and you’ll find that 7% of people ages 18-29 say they are vegetarian, while 3% say they are vegan. In the 30-49 age bracket, 8% are vegetarian, while 4% are vegan. Those figures fall drastically to 3% and 2%, respectively, among over 65-year-olds.
Surprisingly, vegans and vegetarians are most likely to be earning below $30,000 a year while these diets are significantly fewer among high earners.
What the survey does not show, and should to be fair, is that many consumers are eating more plant-based foods, but occasionally. Programs like Meatless Monday has driven many to balance their diets rather than simply eliminate all meat or dairy products from their diets.