The natural food brand Tava Life has rebranded and transitioned to Fourth & Heart.
Tava Life's clarified butter called ghee, sold in a variety of popular flavors, was launched a year ago. Since its launch, the company has secured national distribution and has grown exponentially reaching nearly a seven-figure run rate in under a year in only 400 stores, say company officials.
Now named after Heart Chakra, Fourth & Heart is a nod to the type of bold, intuitive decision-making that originally inspired the company's founder and creator Raquel Tavares Gunsagar to build a socially-conscious company.
Fourth & Heart's grass-fed, pasture-raised ghee increases metabolism, aids in digestion and is a natural source of vitamin-rich and highly-metabolized healthy fats like MCTs (medium chain triglicerides). It's also a perfect butter substitute for the lactose intolerant and is dairy-free.
In 2016, Fourth & Heart's rebranding will include the introduction of two new flavors of ghee: White Truffle and Garlic. The classic flavors of Himalayan Pink Salt, Madagascar Vanilla Bean and Original will remain in the product line.
Fourth & Heart donates a portion of its proceeds to Yoga Gives Back, a non-profit that provides micro-loans to mothers of young girls in India for work and education. The company also participates in many local events, brings attention to venerable causes, strives to better both local and international communities through direct action and inspires other to do the same, officials add.