Vita Coco Brings the "Lemonade Upgrade" to Expo West
To celebrate the brand’s 10th anniversary, Vita Coco coconut water brings together two summertime drinks – coconut water and lemonade – to create “Vita Coco Lemonade.” The new all-natural beverage can be found at groceries nationwide starting in April.
With the introduction of its new Lemonade flavor, made with Vita Coco’s unflavored coconut water, natural lemon puree and natural fruit sugar, Vita Coco has balanced the citrus fruit’s classic tartness and created a nutrient-dense drink consumers can enjoy during and long after the dog days of summer, company officials say.
Vita Coco Lemonade is available in two sizes, both with a re-sealable, twist off cap:
Vita Coco Lemonade becomes the brand’s sixth current flavor and will debut at Natural Products Expo West in Anaheim, Calif. on March 6, 2014. The beverage’s launch will be supported with experiential and digital marketing, and multi-market advertising with the message “Lemonade. Upgrade.”
The beverage’s packaging design includes a cabana-inspired, yellow and white striped top to cue sunnier days, relaxation and refreshment. Says the Vita Coco team: “Lemonade was a one piece… we made it a bikini!”
In addition to its classic coconut water drinks, Vita Coco offers the Coco Cafe coffee and espresso drink line, as well as Vita Coco Kids.
- 11.1-fluid ounce Tetra Pak, SRP $1.99
- 16.9-fluid ounce Tetra Pack, SRP $2.99