Fourth-generation grocer Amber Harmon’s laser-focus on ensuring that guests of her family’s 19 stores have the best possible experience is paying off well for the West Valley City, Utah-based grocer. She’s been at the forefront of guiding the upscale indie grocer into a more data-driven direction that has produced impressive results. Establishing and nurturing its Foodie Club—a points-based loyalty rewards platform that allows the retailer’s customers to earn points every time they shop—Harmon has helped the regional retailer leverage data while boosting engagement and generating stronger sales. New enrollments are at an all-time high, adding more than 100 new members each week. Another upshot of the initiatives under Harmon’s purvey is a more robust communication stream between Harmons and its most avid fans. As stated in her nomination, “[Foodie Club] has been successful because it’s not just a coupon program, but a platform that allows our company to interact with patrons on a deeper level and provide a meaningful customer experience. Amber’s title, vice president of customer experience, is a strategic initiative for the company and one she is delivering on every day.”