Barring a few hiccups here and there, Target’s primary focus to bring joy to its guests’ lives has proven quite effective, especially in the realm of wise investments in digital technologies, partnerships and talent. Emblematic of the Minneapolis-based retailer’s impressive track record on those fronts is marketing guru Rick Gomez, who spearheads its e-commerce, digital marketing and media strategies alongside its creative, guest research, loyalty, in-house media company (Roundel) and corporate responsibility efforts. Gomez joined Target in 2013 as SVP of brand and category marketing, and he previously led creative collaborations such as Target’s enviable designer partnerships, which now in its 20th year, continues to differentiate the mass retailer as the purveyor of chic, affordable products. Gomez, a former MillerCoors, PepsiCo and Quaker Oats executive, most recently unveiled the launch of Target Circle, a free nationwide loyalty program that offers personalized deals such as a 5% birthday discount, as well as support for a network of about 800 local nonprofits.
EVP, chief marketing and digital officer