2020's Most Trusted Grocery Retailers

2020's Most Trusted Grocery Retailers

It was almost too close to call, but Publix Super Markets has nosed out last year's Most Trusted American grocer—H-E-B—to take the top honor in WGB and BrandSpark's fourth annual report on the supermarkets winning the consumer confidence race.


Most Trusted for Grocery by Own Shoppers

% of own shoppers in the past six months


Data for WGB's fourth annual Most Trusted U.S. Food Retailer report was conducted by BrandSpark International. For this year's study, members of a national panel were invited via email to participate in an online survey in September 2020. The 2020 results are based on the responses of 3,009 U.S. residents 18 and older who participate in grocery shopping for their household. The profile of respondents is nationally representative of grocery shoppers by age, gender, census region and income level. BrandSpark uniquely combines real world consumer and shopper insights with marketing services and credentials, including BrandSpark Most Trusted and The Best New Product Awards. BrandSpark research methodologies help brands win at retail by revealing what drives shopper decisions in-store and online. For more information, visit BrandSpark.com.