2021's Most Trusted Grocery Retailers

What a difference a year makes. H-E-B, a past multi-time winner in WGB and BrandSpark’s Most Trusted report—now in its fifth year—may have taken a backseat to Publix last year, but when it comes to consumer confidence this year, the San Antonio, Texas-based grocer isn’t playing second fiddle to anyone.

The grocer surged ahead in the rankings to reclaim the “Most Trusted” title with 59% of shoppers who have visited an H-E-B in the past six months (up from 47% last year) identifying it as the grocer they trust the most.