From the growth in grab-and-go to the success in meat and seafood, WGB's annual report, with data and insights from IRI, takes the pulse of the perimeter.
The Fresh Perimeter Has Been Turned on Its Head
Perimeter trends of the past five years—convenience, health and wellness, and healthy indulgence—will continue in some respects, but what consumers crave today has changed.
Animal Proteins Triumph in Recent Months
The pandemic has driven a return to the bedrock of American cuisine.
Produce Takes a Back Seat to Beef
Fruits and veggies have played second fiddle to carnivorous inclinations in 2020.
Prepared Foods a 'Mixed Bag' as Demand Changed Overnight
As the pandemic continues, the deli has become a new destination for refrigerated grab-and-go.
Finfish, Shellfish Suffer Initially at Start of Pandemic
Seafood sales didn't start to grow until May, according to IRI.
In-Store Bakeries Go From Occasion-Based to Everyday-Based
Department pivoted amid the pandemic, putting forth items such as breads and rolls.