Shoppers wanting to make their plant-based backyard barbecue even greener can start with their grilling choices.
Positioning and Promotions
With inflation remaining elevated and consumers saying they’re adjusting their shopping behaviors as a result, how can retailers best promote and position their plant-based assortments for success?
Plant-based grilling isn’t just for burgers anymore—although burgers remain popular with new entrants this year from Amazon and the refinement of formulations from brands such as Beyond Meat. The category is also heating up with new innovations that include plant-based sausages and plant-based chicken.