Positioning and Promotions
With inflation remaining elevated and consumers saying they’re adjusting their shopping behaviors as a result, how can retailers best promote and position their plant-based assortments for success?
Plant-based eating is more mainstream than ever, and major grocery stores are taking note. As retailers offer more plant-based options in-store and online, they are taking the time to educate their customers about these products as well to drive trial and repeat purchases .
Plant-based grilling isn’t just for burgers anymore—although burgers remain popular with new entrants this year from Amazon and the refinement of formulations from brands such as Beyond Meat. The category is also heating up with new innovations that include plant-based sausages and plant-based chicken.