Hard Time for Hard Seltzer?
While hard seltzer—the breakout drink of 2019 and 2020, according to Drizly—is still growing, the report finds that ready-to-drink cocktails and other new canned drinks are taking away some of its some growth momentum. Ready-to-drinks’ share is growing at 15 times the rate as hard seltzer on Drizly. Meanwhile, the e-commerce platform’s report finds that hard seltzers are not what of-age drinkers plan to reach for first this summer. Traditional beer, wine and spirits led the way with consumers, followed by ready-to-drink cocktails, which placed ahead of hard seltzer at 30% and 29%, respectively.