Beer/wine/spirits

Retailers

Walmart Seeks $10 Sweet Spot With New Reserve Series Wines

After relaunching its lower-priced Classic Series last year, Walmart is adding a collection of five wines priced at $10 a pop in a bid to appeal to more wine-curious, budget-conscious customers.

Adult Beverages

Alcohol E-Commerce Poised for Long-Term Growth: Report

Online alcohol platform Drizly examines how consumers will shop for and consume adult beverages as a new normal emerges.

The "wine-as-a-service" company powering ship-to-home adult beverage sales for retailers has hired the former head of Kroger's Marketplace offering.

Target says that in pilots in Florida, California and South Dakota last year, it saw more than 450% digital growth in the adult beverage category.

At a competition judged by trade buyers, Lidl's private-label session ale and international lager private brands earn Gold Medals; Perlenbacher label named German Brewer of the Year.

George Lopez says his grandmother was not only the muse for his comedy, but the inspiration for a fast-casual restaurant that's now taking authentic marinated meats and craft beer to retail.

Consumers will retain new buying behaviors exhibited in the pandemic, which delivered a big boost to adult beverage sales and "trading up" at food outlets in 2020, experts say.

"I see it as my responsibility as a decision-maker to cater to the needs that I can see and amplify products from diverse suppliers that can fill those unique gaps for our customers," Freeman says.

For Walmart, building supplier diversity means helping smaller suppliers scale up. To bring Weathered Souls' Black Is Beautiful stout to store shelves, that included enlisting the help of eight other craft breweries.

The Lempert Report: Poll finds consumers are drinking more during the pandemic—and sometimes during the workday.

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