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Beverages

Products

Scenes From WGB’s ‘Samplefest’

The brand "pops-up" in Manhattan as shoppers discover and sample new items.

Technology

eMeals Launches New Brand-Building Program

Tyson Foods, The Coca-Cola Co. and Francis Ford Coppola Winery are among the first brands to sign on to a new promotional program from digital meal planning service eMeals that is designed to help food and beverage companies increase online penetration.

CPG

WGB’s Samplefest Will Showcase Sensational Products in SoHo

By WGB Staff on Sep. 12, 2019

The grocery trade media brand's first consumer event will also include a breakfast with BrandSpark, whose president Robert Levy will share insights on the ingredients for successful brands.

CPG

PepsiCo: Demand for Smaller Packs Driving Price

By Jon Springer on Jul. 09, 2019

CEO Ramon Laguarta says shoppers are paying more for items that meet lifestyle demands.

Products

Opportunities Flow Freely for Portable Dairy Products

By Jennifer Strailey on Jul. 03, 2019

Everywhere from conventional supermarkets to natural grocers and big-box stores, ready-to-drink dairy and dairy-alternative beverages are posting record sales.

Center Store

How Schnucks Shot and Scored With Private Label

By Jon Springer on Jun. 20, 2019

Basket Economics: While the St. Louis Blues skated to a stirring championship on the ice, Schnucks' private label team was furiously—and secretly—working on a celebratory soda.

CPG

International Delight Donates $150K to Pets for Vets

By WGB Staff on May 01, 2019

The organization helps find shelter animals homes with veterans.

Center Store

1-on-1 With '@SchnucksBeerGuy'

By Jon Springer on May 01, 2019

Schnuck Markets' director of bakery and deli, Chris Kline, is a certified Cicerone and enthusiastic supporter of the retailer's efforts to lead the craft beer category.

Center Store

Budweiser Launches New Brew in Honor of Moon Landing’s 50th Anniversary

By WGB Staff on Apr. 22, 2019

What's On Tap: Heineken rolls out new look, Tecate launches retail-focused campaign, Four Corners Brewing expands to SoCal.

Center Store

Shaking Up Adult Beverages

By Jennifer Strailey on Apr. 05, 2019

The category's latest trends quench consumer demand for convenience, authenticity, quality and fresh flavors.

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