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CPG

Let’s Put the ‘C’ Back Into Consumer Goods

Actively engaging consumers across the value chain will allow them to enjoy a greater sense of ownership with the brands they love.

CPG

Mind Your P/E Q's

When it comes to marketing spending, small changes over time can equate to significant shifts, even for mindful manufacturers.

A new baby department expansion in Bashas’ and Food City stores across Arizona is providing families with more convenient access to a wider selection of products.

Amid overall decline, grocers have opportunities to highlight innovative products and private brands.

The launch marks the Mexican brand’s first dairy offering, which includes six new products.

The Sin City has become a popular outpost for vegans, and it will soon have its first all-vegan grocery store.

The global company’s aggressive “circular” agenda also calls for replacing any nonrecycled packaging with recycled plastics.

The retailer says the items meet increasing demand from shoppers to have their four-legged family members in on the celebration.

The brand "pops-up" in Manhattan as shoppers discover and sample new items.

In this edition of WGB's "10 Items or Less" podcast, Procter & Gamble's chief sustainability officer discusses the renewed importance of environmental sustainability in the grocery business, as well as the company’s broad-reaching “Ambition 2030” agenda.

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