Center Store


Heineken's Strongbow 100 Cal Slim Cans Named 2019 Product of the Year

What's On Tap: The cheapest states to buy beer; plus, Budweiser partners with Charlize Theron for Oscars promotion.

Center Store

Why Retailers Should Not Ignore Center Store

Retailers can boost CPG aisles by focusing on niche consumer demands and optimizing product assortments to cater to evolving tastes.

What's on Tap: Stella Artois creates a beer-serving robot and a second Ohio Meijer receives a high-proof liquor license.

The Lempert Report: Sales of the niche product increased by nearly 50% from 2016 to 2017.

An exclusive look at the WGB editors' favorite road-tested new finds.

Shoppers’ move toward meatless proteins is making the category shine.

Changes are underway in the carbonated drink category and retailers must keep up.

The settlement will add two activist nominees to the board of the struggling CPG giant.

What's On Tap: Heineken presents distributor awards, Michelob rewards "turkey trotters" with brews and Guinness launches first barrel-aged beer.

High-quality and bulk-size product innovation offers growth opportunity in a highly competitive market.

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