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CPG

One-on-One With an Oscar Mayer ‘Wienermobile’ Pilot

Zach "n' Cheese" Chatham discusses his “roll” marketing an iconic CPG brand Coast-to-Coast, which happens to be in his blood.

CPG

5 Cool New Products

WGB's editors give 2020's latest products a test

Fresh Food

Spices and Condiments Category Heats Up

By Amanda Baltazar on Apr. 17, 2020

Flavors from around the world and the U.S. are resounding with consumers wanting to explore.

Products

Top Products of March 2020: Editors' Elites

By WGB Staff on Mar. 20, 2020

WGB's editors try out the latest products.

Fresh Food

Litehouse Kicks Off Annual Game Day Promo

By WGB Staff on Jan. 15, 2020

A unique twist on the campaign includes #RanchtotheRescue delivery and free Instacart order delivery through Feb. 8 with $15 product purchase.

Products

Top Products of November 2019: Editors' Elites

By WGB Staff on Nov. 22, 2019

WGB editors take a look at November's newest foods and nonfood items.

Products

Top Products of October 2019: Editors' Elites

By WGB Staff on Oct. 28, 2019

WGB editors take a spin through October's new tasty treats and meal items.

Fresh Food

Refrigerated Dips Are Dressing Up Sales

By Kathleen Furore on Sep. 24, 2019

Sales of refrigerated dressings and dips are on the rise, but it's not just because Americans are eating salads. Snacking is also playing a role.

CPG

Op-Ed: Can Kraft Heinz Be Saved From the '3G Effect'?

By Phil Kafarakis on Aug. 28, 2019

The latest chapter in the CPG giant’s saga finds its CFO out amid a business model on life support.

Fresh Food

Chicken Beyond the Rotisserie

By Natalie Taylor on Apr. 30, 2019

Retailers are rethinking their foodservice chicken programs to satisfy consumer cravings for enhanced variety, quality and flavors.

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