CPGs

Technology

Instacart makes a big NFL ad play

The same-day grocery delivery platform launched its first major marketing campaign with a CPG brand, Michelob Ultra, with a shoppable ad that guides shoppers into purchasing game-day snacks and drinks.

CPG

2023 grocery food trends to watch

The most-popular food trend in 2023 will be centered around foods that are mission driven, experts said.

AD Retail Media will connect consumer packaged goods partners with the grocer’s East Coast omnichannel customer base.

The retailer on Wednesday released its eighth-annual food predictions list, a wide-ranging assortment that includes upcycled pulp, date-based products, kelp-inspired foods and more.

The delivery platform on Monday rolled out a suite of self-serve ad platform offerings designed to boost incremental purchases for brands across grocery, c-stores and other retailers.

Four of the chicken chain’s most popular dressings will roll out later this month in Cincinnati and Tennessee stores.

Less than 40% of product makers say they’ll increase their list prices in the first six months; one-fourth plan no additional increases, says an Advantage Sales report.

Developing a front-of-package (FOP) labeling system will require changes that some in the food industry are wary about for CPG makers.

An overwhelming 93% of consumers have either increased or maintained sustainable purchase habits over the past year, according to a new sustainable products report.

Report reveals key commodities are still coming in higher than overall wholesale prices, as the food PPI rose 12.2% over the same time last year.

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