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Products

Meeting the Demand for 'Clean Labels'

Moms and millennials are leading the call for products with fewer and simpler ingredients.

CPG

Kellogg's Industry Ambassador Dave Jones to Retire

The Kellogg Co. sales legend and industry liaison will retire in October after 33 years with the company.

Technology

Will You Be Ready for Blockchain?

By Laura Gurski on Jun. 04, 2019

The technology is maturing fast, and every brand and retailer will be impacted in some way, so it’s time for trading partners to prepare accordingly.

Retailers

Jet, H Mart Partner on Asian Food Offering

By WGB Staff on May 16, 2019

Walmart's Jet.com website is expanding variety of Asian foods in partnership with H Mart.

Retailers

Kroger to Invest in New Product Incubator

By Jon Springer on May 15, 2019

The retailer is partnering with a private investment firm to identify and grow new consumer brands as it transforms "from grocer to growth company."

Center Store

Sara Lee and Skippy Teaming for 'Summer of Fun'

By WGB Staff on May 13, 2019

Sara Lee and Skippy are combining their marketing and digital efforts to put forth in-store displays, IRC coupons and a digital platform.

Products

Top Products of May 2019: Editors' Elites

By WGB Staff on May 03, 2019

From popcorn and pizza to nuts and bars, there's a new spin on snacking and movie night at home.

CPG

International Delight Donates $150K to Pets for Vets

By WGB Staff on May 01, 2019

The organization helps find shelter animals homes with veterans.

Products

Top Products of April 2019: Editors' Elites

By WGB Staff on Apr. 23, 2019

Tastes are changing as consumers consider adding new healthy choices to shopping carts. WGB editors try out some new products from April 2019.

CPG

Transforming CPG Promotions Through the Power of AI

By Steven Hornyak on Apr. 02, 2019

The vast majority of CPG promotions fail to break even, but artificial intelligence and machine learning can help companies execute promotions that hit the mark with customers.