Cross-Promotions Power Up Brand Equity

8 innovations that see CPG companies stepping outside their own food and beverage comfort zones


Sustainable Packaging By the Numbers

Industry research highlights the continued importance of planet-friendly options to grocers, CPGs and, of course, consumers.

CPGs need advanced intelligence to guide decisions and strengthen retail partnerships.

Grocery categories that saw sales soar in year one of the COVID-19 pandemic had recorded a more down-to-earth performance in 2021, but sales still were up on a two-year stack.

DoorDash Accelerator for Local Goods, designed in partnership with Next Street, provides support to local CPG businesses owned by entrepreneurs who are women, transgender, immigrants or people of color.

Ten suppliers will complete a 10-week curriculum and work with a Whole Foods local forager for a year as part of a new program the retailer hopes will elevate its supplier support.

Winsight Grocery Business recently spoke with Kevin Pruitt, category manager of the retailer's beverage category, to find out more about its partnership with the CPG brand.

CPGs saw dollar sales growth of 2.7% in 2021—a slowdown from 2020's exceptional growth, but demonstrating continued higher-than-prepandemic consumer demand, IRI and Boston Consulting Group write.

Following launches of Walmart-exclusive collections with the likes of Drew Barrymore and Netflix's "Queer Eye" cast, the retailer debuts a line of environmentally friendly cleaning products co-created by the "Keeping Up With the Kardashians" star.

The expanded assortment includes nearly 40 new brands, including Black-owned or -founded companies, and a wider array of items that meet Target Clean ingredient standards.

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