CPGs

Retailers

Instacart Makes $1M Commitment to Support Black-Owned Brands

Building on its ongoing commitment to prioritize diversity, equity and belonging, the online grocery platform’s new advertising initiative will help eligible CPGs directly connect with customers on its marketplace.

Products

IRI Reveals the Top New Food, Beverage Products of 2020

Despite hurdles created by the COVID-19 pandemic, many new products made their way into shoppers’ carts, resulting in multiple $100 million launches, the firm notes.

An app that connects marketers to vacation rentals sees the opportunity for grocery retailers and brands to gain home shoppers while they’re on the road.

New capabilities through Inmar to open targeted ads on website and off-site to 2 million Tops shoppers, the companies said.

Consumers turn to frozen foods for snack and meal help.

NCSolutions attributes increase in spending to Americans cleaning more and cooking at home more in its full-year analysis of pandemic shopping.

Emerging more resilient and more trusted will require fixing supply-chain issues and redoubling efforts on sustainability and social responsibility, the Consumer Brands Association finds.

The Lempert Report: What categories were the winners and losers?

Walmart debuts a new name, Walmart Connect, for its media business and plans to launch a demand-side platform for ad buyers in time for the 2021 holiday season.

WGB editors taste and sample a few new food items, including "really good" broth, vegan cheese and a layer cake.

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