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Market Research

Industry Partners

How High Out-of-Stock Rates Could Impact the Holidays

 By Jennifer Strailey on Oct. 21, 2021

IRI releases new data that finds five essential categories could be no-shows at this year's Thanksgiving dinner.

CPG

Who Are the CPG Icons of Digital Grocery?

 By Jennifer Strailey on Oct. 15, 2021

WGB partners with Cadent to explore the brands leading in the rapidly growing omnichannel space.

Industry Partners

Online Grocery Rings $8B in September Sales Behind Pickup/Delivery

By Jon Springer on Oct. 13, 2021

Pickup and delivery continues to gain share vs. ship-to-home, according to September’s Brick Meet Click survey.

Technology

Customer Loyalty to Instacart is Waning, New Survey Shows

By Jon Springer on Oct. 06, 2021

New research updating Barclays' influential 2019 survey shows that 'addiction' has become a 'hangover' for Instacart amid new competitors that rate better in experience, and stores that serve their own.

Retailers

How Data Insights Give Kroger Fresh New Advantages

By Jon Springer on Oct. 04, 2021

New data points to the prevalence of resilient omnichannel shoppers, and insights from them are charting Kroger’s course from speed to selection to sustainability, 84.51° VP Barbara Connors explains.

Industry Partners

IRI, Banyan Partner to Help Retailers Monetize Data Assets

By WGB Staff on Sep. 14, 2021

Companies aim to provide IRI's retailer clients with integrated consumer spending data that offers opportunities to generate new revenue streams.

Industry Partners

Online Grocery Spending Dips Slightly as Consumers Adjust

By Jon Springer on Aug. 23, 2021

Online shopping is retaining most of the share COVID gains it made last year as changes in consumer preferences and the Delta COVID variant, are shifting preferences, the Brick Meets Click/Mercatus survey indicates.

Industry Partners

Online Grocery Sales Dip 23% in June, Survey Reveals

By WGB Staff on Jul. 22, 2021

The monthly benchmark survey from Brick Meets Click and Mercatus indicates that pickup remains the preferred method of shopping and that consumer intention trends favor mass retailers.

Industry Partners

Online Shopping Dips in May but Remains Well Above Pre-Pandemic Levels

By Jon Springer on Jun. 21, 2021

Consumers shopped less frequently and spent less per order online than they did a year ago as pantry loading slows and multioutlet shopping returns, the latest Brick Meets Click/Mercatus survey indicates.

Industry Partners

Mixed Messages in a Recovering Economy

By Jon Springer on May 27, 2021

U.S. consumer spending is roaring back to life and will soon resemble—in most ways, anyway—the pre-pandemic mix, says Jerry Sheldon of IHL Group.

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