Fresh Food

Smithfield Plant Closure Pushes U.S. Meat Supply ‘Perilously Close to the Edge’

After officials ordered a 14-day closure of a Sioux Falls, S.D., pork processing plant that became an epicenter of COVID-19 infections, Smithfield warns of dire impacts on the food supply chain. "We are either going to produce food or not," CEO Kenneth Sullivan said.

Fresh Food

Meat Suppliers Implement Additional Safety Measures

During the coronavirus pandemic, plant worker safety is paramount, similar to their retail counterparts.

The latest weekly sales numbers from IRI find meat maintaining its lead role; “return to pre-pandemic order routines” not seen as happening.

Highlighting high-quality meat options can drive shopper interest and excitement.

The fresh meat department has powered the perimeter to record-setting levels throughout the month of March as pandemic pantry-building shoppers frantically bought food for family meals for all three dayparts.

It’s “slim pickings” as sales surge across all proteins and offerings; department sales were up a whopping 76.9% for the week ending March 15, 2020.

The latest category data and store visits affirm that shoppers are returning to the familiar and are putting meat back on the center of plate.

WGB's editors try out the latest products.

The former Butterball CEO is remembered as a hardworking, open-minded and compassionate food executive.

Nutrition education on the benefits of eating red meat during periods of heavy exercise is needed to drive up sales.

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