Merchandising/Marketing

Retailers

Giant Food's Shelf Tags Spotlight Diversity

The Lempert Report: Updated labels at the store level and online highlight businesses that are women, Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific or veteran-owned.

Retailers

Looking Forward to an Easier Food World in 2021? Not in the U.K.

The Lempert Report: If nothing else has been learned during the pandemic, it is that it's time to be transparent.

The new program will highlight 3,100 items in-stores and online from women, Black, Asian-Pacific, Hispanic and veteran-owned businesses.

Creating sophisticated shopper profiles assembled from multiple data streams can help grocers gain powerful insights to customer behavior and better understand promotions, the author says.

The Lempert Report: Advertisers are seeking to take advantage of new avenues to market their wares to children.

The Amazon Shopping Panel, now being offered to select shoppers, incentivizes customers to snitch on their promiscuous shopping habits.

Zach "n' Cheese" Chatham discusses his “roll” marketing an iconic CPG brand Coast-to-Coast, which happens to be in his blood.

E-commerce success is about more than the underlying technology, the author says.

September’s Family Meals Month stresses meals together as more meals than ever are being enjoyed together in the home, a trend expected to outlast the pandemic.

The collaboration will help the operator offer targeted promotions and rewards through its mobile app and website.

  • Page 1