Merchandising/Marketing

Technology

What E-Grocers Can Learn From Voila’s Marketing Program

E-commerce success is about more than the underlying technology, the author says.

Retailers

Retailers Kick Off Family Meals Month Pandemic-Style

September’s Family Meals Month stresses meals together as more meals than ever are being enjoyed together in the home, a trend expected to outlast the pandemic.

The collaboration will help the operator offer targeted promotions and rewards through its mobile app and website.

The program recognizes the best merchandising and marketing programs in independent grocers.

Along with the new logo, the specialty retailer will debut a new “This Is Real” advertising campaign on Aug. 30 that highlights the diversity and uniqueness of the Fresh Thyme customer.

The iconic marketing campaign has been brought back to life in ways that fit the new tech-savvy generations.

The “For Today’s Table” branding platform includes a comprehensive reset of store decor, assortments and advertising, designed to consolidate momentum at the Ahold Delhaize USA brands.

A new logo and slogan have joined an ongoing go-to-market transformation for the Phoenix-based fresh foods retailer.

The Midwestern retailer is sponsoring two cars in the iconic race.

COVID has delivered a near-term boost to traditional grocery retailers—and an opportunity to address the fundamentals affecting their long-term prognosis, the author says.

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