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Merchandising/Marketing

Retailers

Meijer’s Hashtag Campaign Raises Money for Simply Give

For every social media post with #meijersimplygive, the retailer will contribute a meal.

Retailers

Kroger's New Look Draws Reactions—From Everyone

The retailer's "fresh and friendly" rebrand makes an impression on designers, shoppers and industry insiders, and that's part of the point.

The deal with TrueCar—one of several on the way—links the automotive marketplace to Kroger’s shopper base in an extension of its “seamless” strategy.

Increased penetration of private labels, omnichannel offerings and a changing retail landscape add more complexities to the P/E balancing act.

With help from a new ad agency, the retailer has tweaked its logo and released an army of adorable spokespeople to cut through the "sea of sameness" in grocery advertising.

The retailer's strategic plan didn't include enough room for error, CEO Rodney McMullen confessed, but he is confident in a revised vision and a refreshed brand.

The tree fruit grower-shipper launches an online program to help grocers train produce teams on the farm-to-fork process for popular fruits such as apples and cherries.

AI will radically change the face of retail, but you'll need talent, clean data and the right partners to succeed.

Basket Economics: The retailer is prepping a big brand transformation as it sets a fresh course for Restock.

The well-loved supermarket welcomed fans and curious New Yorkers as its first store in the city opened.

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