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Merchandising/Marketing

Retailers

Analyst Pegs Amazon Prime Day Sales at $3.4B

Addition of grocery and apparel offering could help boost one-day event by 40%, according to a new report.

Retailers

ShopRite 'Kicks the Can' for Summer Campaign

After 15 years, the cooperative's massive annual promotion gets a new theme.

The “Watermelon on the Go” initiative promotes the fruit as a portable option for summertime snacking.

The company has launched Instacat, a Google Chrome extension designed to engage customers and liven the online shopping experience..

Retailer rolls out savings program to all locations since its first launch in Florida in May.

Selling beer, wine and other adult beverages for in-store consumption can enhance shopping and help showcase new products.

The new Trading Co. brand debuts with a line of 40 premium imports and unique domestic products across the store.

Mobility is the cause of—and solution to—the consumer convenience crunch, the retailer's chief marketing officer said at its Shareholders Week event.

The company is offering customized retail support for California Avocado Month and is teaming up with Chef’d to create meal kit recipes featuring the fruit.

The loyalty program is now offered at the retailer's stores in 12 additional states and at all of its 365 locations nationwide.

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