Merchandising/Marketing

Fresh Food

Wonderful Halos Powers New Campaign With an Unprecedented Investment

The L.A.-based company will spend $30 million on an integrated produce marketing campaign that includes the brand’s biggest digital investment to date.

Retailers

WGB Presents Charter Slate of Grocery Game Changers

Amid an unprecedented period of transformation, Winsight Grocery Business is pleased to showcase a compilation of the most influential leaders in food retailing today.

The Lempert Report: A study found higher odds of in-store sugar-sweetened beverage advertising during benefit issuance days.

The initiative includes in-store signage, recipes and meal-planning tools, and the raised funds will be donated to local Feeding America food banks.

WGB showcases excellence in merchandising, engagement and retail theater.

The online delivery service has launched a new personalized website for urban shoppers beginning in NYC and rolling out to other cities.

The Twinkie maker said a reduction in promotional space trimmed sales and financial projections.

Industry partners, including Costco and Cargill, are teaming up for "The Story of Your Dinner" campaign, designed to educate consumers on safe food handling.

The retailer is seeking to streamline its transaction, SKU and loyalty data to better understand customer behavior.

The new platform provides clients with self-service access to shopper program data from more than 350 million national loyalty cards.

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