Merchandising/Marketing

Fresh Food

Ahold Delhaize Launches ‘Junk Fruit’ Initiative

The retailer aims to encourage customers to replace junk food with on-the-go fruit products.

Retailers

Raley’s Launches Video Campaign for Online Grocery Shopping

The retailer’s new marketing initiative encourages customers to “shop online like you shop in-store.”

The retailer has launched a new promotion based on a local rock-hunting activity to draw shoppers in-store.

Retail execs discuss evolving strategies to elevate shopper experience, engagement and loyalty during a panel discussion at the recent GMA Executive Conference.

The discounter is trimming its 'Surprises' pace to once weekly and is adding more mobile discounts.

Move follows remodels, service expansion at Pick 'n Save, Metro and Copps

Meijer Mania draws 45,000 college freshmen to 22 of the retailer’s stores across the Midwest.

The retailer said its largest U.S. banner lost ground as new marketing and merchandising teams got started, but trends have since improved.

Gil Phipps was described as the "perfect talent" for new marketing approach.

Fresh produce companies build their names as consumers seek healthy products and clean eating.

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