Merchandising/Marketing

Fresh Food

National Watermelon Promotion Board Launches New Digital Campaign

The “Watermelon on the Go” initiative promotes the fruit as a portable option for summertime snacking.

Retailers

Instacart Gets Catty in New Marketing Initiative

The company has launched Instacat, a Google Chrome extension designed to engage customers and liven the online shopping experience..

Retailer rolls out savings program to all locations since its first launch in Florida in May.

Selling beer, wine and other adult beverages for in-store consumption can enhance shopping and help showcase new products.

The new Trading Co. brand debuts with a line of 40 premium imports and unique domestic products across the store.

The company is offering customized retail support for California Avocado Month and is teaming up with Chef’d to create meal kit recipes featuring the fruit.

Mobility is the cause of—and solution to—the consumer convenience crunch, the retailer's chief marketing officer said at its Shareholders Week event.

The loyalty program is now offered at the retailer's stores in 12 additional states and at all of its 365 locations nationwide.

The National Pork Board is encouraging grocers to offer promotions during grilling season.

The retailer is offering exclusive deals on new and private label products.

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