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Merchandising/Marketing

Retailers

Walmart Reveals Produce 2.0 Merchandising Reset

Lower bins and wider aisles will showcase fresh improvements, which officials say will make stores easier to shop and stock.

Retailers

How Retailers Can Get Shoppers to Go the 'Extra Mile'

Value and convenience can create distinction in a crowded marketplace.

Retailers

Meijer’s Hashtag Campaign Raises Money for Simply Give

By WGB Staff on Nov. 12, 2019

For every social media post with #meijersimplygive, the retailer will contribute a meal.

Retailers

Kroger's New Look Draws Reactions—From Everyone

By Jon Springer on Nov. 08, 2019

The retailer's "fresh and friendly" rebrand makes an impression on designers, shoppers and industry insiders, and that's part of the point.

Retailers

Kroger Drives Into Car-Selling Partnership

By Jon Springer on Nov. 08, 2019

The deal with TrueCar—one of several on the way—links the automotive marketplace to Kroger’s shopper base in an extension of its “seamless” strategy.

CPG

Cadent Marketing Spending Study Grades Brands’ Price/Equity Scores

By Meg Major on Nov. 07, 2019

Increased penetration of private labels, omnichannel offerings and a changing retail landscape add more complexities to the P/E balancing act.

Retailers

Kroger Rolling Out 'Fresh and Friendly' Rebrand

By Jon Springer on Nov. 06, 2019

With help from a new ad agency, the retailer has tweaked its logo and released an army of adorable spokespeople to cut through the "sea of sameness" in grocery advertising.

Fresh Food

Stemilt Launches Supermarket Training Program

By Jennifer Strailey on Nov. 05, 2019

The tree fruit grower-shipper launches an online program to help grocers train produce teams on the farm-to-fork process for popular fruits such as apples and cherries.

Retailers

Kroger Takes Stock of Restock

By Jon Springer on Nov. 05, 2019

The retailer's strategic plan didn't include enough room for error, CEO Rodney McMullen confessed, but he is confident in a revised vision and a refreshed brand.

Technology

How Grocers Can Implement Intelligent Decision Automation

Nov. 01, 2019

AI will radically change the face of retail, but you'll need talent, clean data and the right partners to succeed.

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