New Products


Lidl's New Private-Label Chocolate Bars Offer a Sweet Deal for Farmers

Arriving in stores this month, Way to Go bars provide cocoa farmers with a second premium supporting income-generating projects and education.


5 Top Products of November 2020: Editors' Elites

WGB editors taste and sample a few new food items, including "really good" broth, vegan cheese and a layer cake.

The survey of more than 11,000 Americans reveals growing preferences for health-conscious and organic products in the 12th annual competition.

The company’s redesigned identity and logo reflect the industry’s tech‑enabled, high‑touch evolution.

Trader Joe’s kicks off the New Year by analyzing every product and asking, “How did it do?" The holiday seasonal winners of 2019 are on shelves now.

The program covers food and beverage, personal care, beauty, household, pet and baby categories, as well as a retailer's own brands.

WGB editors review September's collection of new snacks and meals.

WGB editors review tasty snacks and meal items that are making their way to grocery store shelves and fresh cases.

Our editors review summery snacks and items to add savor to meals.

The latest addition to the brand's collection provides grab-and-go convenience to feed a crowd.

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