84.51° Data Reveals Closer Look at the Omnichannel Shopper
84.51° said there is no one-size-fits-all category, with omnichannel shoppers ranging from the newcomer to the seasoned online ace.
How Grocery Can Better Seize Social Media
"With social media, is it anchored in what you want to tell the consumer, or how they can use you in their life?" asked Jonna Parker, leader of IRI's Fresh Center of Excellence, at the IDDBA Show.