Omnichannel

Retailers

84.51° Data Reveals Closer Look at the Omnichannel Shopper

84.51° said there is no one-size-fits-all category, with omnichannel shoppers ranging from the newcomer to the seasoned online ace.

Technology

How Grocery Can Better Seize Social Media

"With social media, is it anchored in what you want to tell the consumer, or how they can use you in their life?" asked Jonna Parker, leader of IRI's Fresh Center of Excellence, at the IDDBA Show.

“The recent wave of online shopping adoption and the growing variety of online methods may represent the most dramatic upheaval of the food shopping landscape we once knew,” says Leslie Sarasin, president and CEO of FMI.

The San Francisco-based product discovery platform said the savings event gives buyers access to discounted wholesale purchases.

The company said that its new ad offerings can help CPG brands shorten the time from product discovery to purchase.

Walmart saw big gains in fresh produce sales online in 2021, while Amazon's online sales in produce and other fresh categories fell—suggesting challenges and opportunities for both retailers.

Echoing Walmart, Target said that higher transportation costs and excess inventory squeezed profits in the first quarter.

Data and tech company Numerator finds that Amazon Prime has a higher satisfaction rate and intent to renew among subscribers vs. Walmart+ and Shipt Everyday.

U.S. comp sales growth came in at a better-than-expected 3%, but the Bentonville, Ark.-based retailer lowered its full-year EPS guidance as 2022's "unusual environment" continues to pressure margins.

Danone, Unilever and Purina are among the first partners leveraging sponsored product in the country.

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