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Pet

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Nonfood

Freshening Up the Pet Aisle

Fresh pet food accounted for $30.3 billion of a record-breaking $72.5 billion in pet product sales in 2018.

CPG

IRI’s Top Product Pacesetters

From candy to cat litter, a selection of 2018's most successful new product launches, according to IRI.

New clinics and a medication delivery service are included in the updated program.

The U.S. natural and organic industry continues to grow, hitting $219 billion in sales last year. Fast-growing products include CBD oils and plant-based dairy alternatives to grain-free foods, and more.

The Lempert Report: The TV celebrity has taken up an advisory role with a cannabis company and teamed up with rapper Snoop Dogg as the CBD products market continues to bloom.

Consumers are shopping for their pets just like they would anyone else in the family.

Humanization and healthy profiles are driving sales in the category.

Premium brands entering mainstream store aisles is fueling growth.

Furry fitness is the beating heart of the fast-growing pet aisle, sources say

The company announced an $8 billion deal to acquire Blue Buffalo Pet Products.