Private label

Industry Partners

Is the Online Shift Leaving Private Brand Behind?

Private label remains one of the most effective arrows in the supermarket quiver, but retailers need better aim to succeed with them online.


Price Cuts, Assortment Changes En Route to FreshDirect

New owner Ahold Delhaize has added a selection of private brand goods to the assortment FreshDirect and is slashing prices as it seeks to better position the online merchant as a "one-stop shop."

The retailer met analysts' expectations in a second quarter that saw comp sales rise 8.9% on higher traffic and a 10% increase in digital comps.

The Jacksonville, Fla.-based grocer is offering a “Try It, Love It, or Your Money Back” promotion on thousands of items, including those in its private-label SE Grocers line.

ShopRite's comprehensive reset of its private brand portfolio comes to more than two dozen chicken products.

Between pandemic disruption and wild inflation, private brand manufacturers are hurting—and need understanding retail partners with an eye on long-term relationships, Daymon’s Kyle Pattrson says.

After a year of serving as acting president, Peggy Davies has been officially named by the Private Label Manufacturers Association as president.

"Guest demand for plant-based options is higher than ever," Target says in debuting a plant-based expansion of its Good & Gather grocery brand.

While private label’s outperformance narrowed, according to a recent Coresight report, its stickiness will likely continue as retailers invest in product and brand development.

The hybrid retailer hires Mitch Madoff of Whole Foods and names Tae Strain corporate executive chef. Together, the duo will work to elevate Foxtrot’s private-label business across its stores.

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