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Private label

Retailers

Former Harris Teeter President Talks Snowball Effect of Aldi, Lidl

Hard discounters are putting pressure on retailers—and one another—to address private brand quality, Fred Morganthall said in an address at PLMA show.

Industry Partners

PLMA 2018 Affirms Private Label's Innovation Explosion

A "blurring of brands" is transforming the category, as was evident on the show floor.

Center Store

Top Specialty Trends in Private Label

By Rebekah Marcarelli on Nov. 08, 2018

WGB takes a look at what’s driving the boom in store brands.

Retailers

Private Brand Share Could Grow 25% in Next Decade: Study

By Rebekah Marcarelli on Nov. 06, 2018

A report suggests the "mold is beginning to crack" in the segment.

Retailers

Ahold Delhaize Raising Standards for Private Brands

By WGB Staff on Oct. 17, 2018

Cleaner labels, more transparency and less packaging are on the way from central services provider Retail Business Services.

Retailers

Target Launching New Value-Focused Household Brand

By Jon Springer on Oct. 08, 2018

The Smartly line will keep prices under $2 and make a virtue of small packages.

Retailers

Natural Grocers Launches New Private Label Line

By WGB Staff on Sep. 28, 2018

The retailer is extending its brand with Always Affordable premium products, including more than 35 new items across 10 categories.

Retailers

A Dip Into Kroger's Signature Fashion Line

By Rebekah Marcarelli on Sep. 17, 2018

The private label offering was created in partnership with Club Monaco and Joe Fresh creator Joe Mimran.

Products

Getting a Leg Up on Private Label

By Rebekah Marcarelli on Sep. 04, 2018

Winning store brands are those that lead the pack and offer shoppers something national brands cannot.

Products

Fast-Growing Wild Harvest Line Gets a Playful Push

By Jon Springer on Aug. 22, 2018

Supervalu’s "free from bad" brand adding 80 new items, a new slogan and a personal care line.