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Private label

Kroger

Kroger’s Simple Truth better-for-you brand turns 10

 By Russell Redman on Jan. 11, 2023

Planned merger with Albertsons may lead to some tough own-brand decisions down the road.

Retailers

Lidl US unveils its new private-label produce line, Peak Harvest

 By Diane Adam on Jan. 05, 2023

As part of its new product launch, Lidl has partnered with the Children’s Miracle Network and will donate 1% of Peak Harvest retail sales this month, up to $250,000.

Products

Private label is huge right now. Here are the trendiest categories.

By Heather Lalley, Jeniece Drake and Diane Adam on Nov. 17, 2022

Winsight Grocery Business editors toured this week’s massive Private Label Trade Show in Chicago, hunting for trends. Several categories stood out.

Retailers

Private-label trade show returns in-person for 1st time in 3 years as owned brands' sales surge

By Jeniece Drake on Nov. 10, 2022

The sold-out 2022 Private Label Trade Show, presented by the Private Label Manufacturers Association, begins Sunday in Chicago.

Retailers

How online grocer Thrive Market is thriving—with no plans to ever open a brick-and-mortar store

By Heather Lalley on Nov. 08, 2022

A popular line of private-label products and a $60 membership fee have helped the health-focused retailer grow to more than 1 million active members, and CEO Nick Green said the 8-year-old company is “just getting started.”

Amazon

Amazon adds more than 100 foods and drinks to its private-label line

By Heather Lalley on Oct. 18, 2022

The new Aplenty products are largely seasonal additions to the Amazon store brand that launched last year.

Kroger

Kroger is on the hunt for more private-label products

By Heather Lalley on Oct. 11, 2022

The retailer on Monday announced its first Our Brands Innovation Summit, designed to connect it with suppliers to grow its offerings. Kroger recently reported a double-digit increase in private-brand sales.

Retailers

Giant Food’s loyalty program boosts savings on grocery staples

By Diane Adam on Oct. 03, 2022

Participating items , such as milk, bread and vegetables, will now be available for an average 50% to 75% discount compared to typical redemption value for grocery savings.

Inflation

Private-label brands are becoming an increasingly big deal

By Heather Lalley on Sep. 29, 2022

With inflation surging and customers hunting for value (as well as exclusive products), grocers said they plan to significantly up their investments in private brands, according to new research from FMI-The Food Industry Association.

CPG

In Private Label, Walmart Towers Over Everybody Else

By Heather Lalley on Aug. 01, 2022

But Aldi, Target and Amazon have the fastest-growing private label brands, according to data from market research firm Numerator released Monday.

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