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Private label

Industry Partners

Is the Online Shift Leaving Private Brand Behind?

 By WGB Staff on Oct. 08, 2021

Private label remains one of the most effective arrows in the supermarket quiver, but retailers need better aim to succeed with them online.

Retailers

Price Cuts, Assortment Changes En Route to FreshDirect

 By Jon Springer on Aug. 30, 2021

New owner Ahold Delhaize has added a selection of private brand goods to the assortment FreshDirect and is slashing prices as it seeks to better position the online merchant as a "one-stop shop."

Retailers

Higher Traffic, Private Brands Propel Solid Q2 for Target

By Christine LaFave Grace on Aug. 18, 2021

The retailer met analysts' expectations in a second quarter that saw comp sales rise 8.9% on higher traffic and a 10% increase in digital comps.

Retailers

SEG Touts Guarantee on Private Label Products

By Kristina Hurtig on Aug. 05, 2021

The Jacksonville, Fla.-based grocer is offering a “Try It, Love It, or Your Money Back” promotion on thousands of items, including those in its private-label SE Grocers line.

Fresh Food

​​​​​​​ShopRite Expands Bowl & Basket to Fresh Chicken

By WGB Staff on Jul. 20, 2021

ShopRite's comprehensive reset of its private brand portfolio comes to more than two dozen chicken products.

Industry Partners

Q&A: Surviving Inflation in Private Brands

By Jon Springer on Jul. 16, 2021

Between pandemic disruption and wild inflation, private brand manufacturers are hurting—and need understanding retail partners with an eye on long-term relationships, Daymon’s Kyle Pattrson says.

Industry Partners

Meet PLMA’s New President Peggy Davies

By WGB Staff on Jun. 21, 2021

After a year of serving as acting president, Peggy Davies has been officially named by the Private Label Manufacturers Association as president.

Retailers

Target Taps Two Trends—Plant-Based and Private Label—With Good & Gather Expansion

By Christine LaFave Grace on May 11, 2021

"Guest demand for plant-based options is higher than ever," Target says in debuting a plant-based expansion of its Good & Gather grocery brand.

Retailers

Private Label Outpaces Name Brands for 4th Consecutive Year

By Kristina Hurtig on May 10, 2021

While private label’s outperformance narrowed, according to a recent Coresight report, its stickiness will likely continue as retailers invest in product and brand development.

Retailers

Foxtrot Taps Whole Foods Veteran to Lead Private-Label Growth

By Kristina Hurtig on May 06, 2021

The hybrid retailer hires Mitch Madoff of Whole Foods and names Tae Strain corporate executive chef. Together, the duo will work to elevate Foxtrot’s private-label business across its stores.

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