Private label


Private-label brands are becoming an increasingly big deal

With inflation surging and customers hunting for value (as well as exclusive products), grocers said they plan to significantly up their investments in private brands, according to new research from FMI-The Food Industry Association.


In Private Label, Walmart Towers Over Everybody Else

But Aldi, Target and Amazon have the fastest-growing private label brands, according to data from market research firm Numerator released Monday.

House-brand baking mixes and soup are the category leaders, according to a new study from shopper intelligence firm Catalina. Meanwhile, there are reports that Amazon is slashing its private-label lines.

"Shoppers’ interest in private brand products extends beyond just price," says Doug Baker of FMI.

The online grocer works directly with farmers and producers who share its vision of eliminating waste and using different sourcing methods to offer high-quality products at value.

Dollar sales of store brands grew 6.5% in the period vs. 5.2% growth for national brands, according to IRI figures.

Doubling down on convenience, differentiation in health and wellness and innovation in owned brands are among top priorities for SpartanNash's new CMO.

Instant-delivery specialists are rolling out private labels, adding new markets and introducing key hires as they look to outmuscle one another in a burgeoning market.

The delivery platform has launched Basically, a curated product line of snacks, water, home essentials, with plans to launch other own brands later this year.

Declutter or bust: Mass merchandisers debut new storage lines to help their customers keep track of everything else they're buying.

  • Page 1