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Private label

Retailers

Amazon Launches New Own Brand With ‘Delicious Guarantee’

Amazon joins a growing list of grocers with high-end own brands with the launch of Aplenty, a new private-label food brand available online and in-store at Amazon Fresh.

Retailers

Lidl Cheers Recognition From New York Beer Competition

At a competition judged by trade buyers, Lidl's private-label session ale and international lager private brands earn Gold Medals; Perlenbacher label named German Brewer of the Year.

Retailers

Target Plays Favorites With New Private-Label Brand

By Christine LaFave Grace on Mar. 09, 2021

Snacks and sweets—everything from ice cream to trail mix and croissants—are the focus of Target's newest food and beverage brand, launching April 5.

Retailers

Albertsons Reveals Own Brands Award Winners

By Jennifer Strailey on Feb. 16, 2021

Albertsons shines a light on its $14 billion private label business with the results of its first Own Brands Associate Choice Awards.

Industry Partners

Retailers Seek 'Art and Economics' From Private Brand Community

By Jon Springer on Feb. 08, 2021

In Private Label Week presentations, officials of Kroger and Albertsons make a case for innovative and cost-conscious suppliers to support a growing own-brand businesses.

Retailers

Inside Albertsons' 'Powerful' Private Labels

By Jennifer Strailey on Dec. 10, 2020

Albertsons EVP and Chief Merchandising Officer Geoff White shares how the grocer's own brands portfolio is positioned to drive sales growth.

Retailers

Lidl's New Private-Label Chocolate Bars Offer a Sweet Deal for Farmers

By Jon Springer on Dec. 02, 2020

Arriving in stores this month, Way to Go bars provide cocoa farmers with a second premium supporting income-generating projects and education.

Retailers

Kroger Extends Plant-Based Private Labels, Including Chicken Alternative

By Jon Springer on Oct. 14, 2020

More than 50 new items are joining the retailer's Simple Truth Plant-Based and Emerge brands, including wheat-based chicken alternatives in the meat case.

Retailers

ShopRite Expanding, Rebranding Wholesome Pantry Portfolio

By Kristina Hurtig on Oct. 07, 2020

The free-from and organic food lines will be reintroduced this month with updated packaging, new products and a new tagline, “Food Set Free.”

Retailers

Ahold Delhaize USA Commits to Nutritional Goals

By WGB Staff on Oct. 07, 2020

The retailer said all its U.S. store brands would disclose percentage of healthy food sales, and support 2025 goals by increasing the percentage of sales of Guiding Star-rated private brands.

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