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Private label

Retailers

Meet Giant’s New Wine Salesman

Artie, an affordable and accessible private label wine, leverages Ahold Delhaize’s scale and creativity to capture new shoppers and category sales.

Retailers

Albertsons Appoints Pepsi Veteran to Own Brands Post

As the retailer continues to remake its leadership team, Alice Chan is named VP of sales and marketing for its growing private brand portfolio.

Retailers

Private Label Plant-Based Meats ‘Emerge’ at Kroger

By Jon Springer on Jan. 08, 2020

A new Simple Truth brand extension—and an aggressive sales promotion—hit stores nationwide as the retailer eyes a key sales driver.

Retailers

Albertsons in 'Right Zone' for IPO as Q3 Sales, Profits Grow and Debts Dwindle

By Jon Springer on Jan. 07, 2020

Growth initiatives underpinned by multifront productivity initiatives, CEO Vivek Sankaran says.

Retailers

Associated Food Stores Develops Marketing Program for Private Label

By WGB Staff on Dec. 13, 2019

In partnership with Vimax Media, Associated Retail Operations’ banners will be able to readily promote their own private label products.

Retailers

Why Albertsons Is Serving Up a New Strategy for Plated

By Jon Springer on Nov. 13, 2019

With costly subscriptions and meal kits appealing to only some in-store shoppers, the retailer sees an opportunity for a "holistic" home-meal private brand.

Products

How to Succeed with Private-Label in e-Commerce

Sponsored content from our partner Mercatus on Nov. 11, 2019

Grocery retailers have the opportunity to compete in the market with private-label offerings as e-commerce delivery and click-and-collect offerings ramp up.

Retailers

Premium Disruption in Private Label

By Jennifer Strailey on Nov. 08, 2019

PLMA estimates the total store brands market has grown to $170 billion behind premiumization and innovation.

Retailers

ShopRite Unveils New Private Labels Customers Won't Hide

By Jon Springer and Kat Martin on Nov. 05, 2019

The retailer's new flagship brands, Bowl & Basket and Paperbird, combine value and innovation with modern brand style.

Retailers

ShopRite Readies Massive Private Brand Overhaul

By Jon Springer on Oct. 25, 2019

The new brands, which may succeed long-standing store brand items, were revealed at Wakefern Food Corp.'s annual meeting.

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