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Private label

Retailers

How Trader Joe’s Invented Cookie Butter Beer

From its newest hard seltzers to its dessert-style beers inspired by some of its most popular packaged goods, Trader Joe's talks product development in the adult beverage space.

Retailers

Arming for a New Private Label War

As the economic picture darkens, retailers need to refocus private brand attention from their national counterparts to their retail rivals.

CPG

CPG Industry Grew 2.2%, Finds BCG, IRI Report

By WGB Staff on May 11, 2020

Eighth annual study highlights role of acquisitions, private brands, surgical pricing, e-commerce and consumer-trend fulfillment in fueling short- to mid-term growth.

Retailers

Sprouts Nabs Kroger Private Label Guru Gil Phipps as New CMO

By Jon Springer on Apr. 14, 2020

After leading a wildly successful own-brands program at Kroger, the seasoned executive will help shape brand awareness, private label and loyalty at the natural foods chain.

Retailers

How In-Store Brands Are Taking Over In-Store

By Phil Lempert on Apr. 10, 2020

The Lempert Report: Increased quality and better variety have all led more shoppers to switch to store brands.

Retailers

Kroger Recaptures Momentum—and the Market

By Jon Springer on Mar. 05, 2020

CEO Rodney McMullen says fourth-quarter results illustrate the retailer was deepening its "competitive moats" and seeing benefits from better execution.

Retailers

Ahold Delhaize Sets New Sustainability Goals

By Jon Springer on Feb. 24, 2020

The retailer aims to reformulate more private label goods, increase product transparency in fresh foods and meats, and further reduce food and plastic waste by 2025.

Retailers

Meet Giant’s New Wine Salesman

By Jon Springer on Feb. 13, 2020

Artie, an affordable and accessible private label wine, leverages Ahold Delhaize’s scale and creativity to capture new shoppers and category sales.

Retailers

Albertsons Appoints Pepsi Veteran to Own Brands Post

By Jon Springer on Jan. 22, 2020

As the retailer continues to remake its leadership team, Alice Chan is named VP of sales and marketing for its growing private brand portfolio.

Retailers

Private Label Plant-Based Meats ‘Emerge’ at Kroger

By Jon Springer on Jan. 08, 2020

A new Simple Truth brand extension—and an aggressive sales promotion—hit stores nationwide as the retailer eyes a key sales driver.

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