Private label


Misfits Market’s New Private Label Aims to Solve Supply Chain Inefficiencies

The online grocer works directly with farmers and producers who share its vision of eliminating waste and using different sourcing methods to offer high-quality products at value.

Industry Partners

Private Brands Outperform National Brands in First-Quarter 2022

Dollar sales of store brands grew 6.5% in the period vs. 5.2% growth for national brands, according to IRI figures.

Doubling down on convenience, differentiation in health and wellness and innovation in owned brands are among top priorities for SpartanNash's new CMO.

Instant-delivery specialists are rolling out private labels, adding new markets and introducing key hires as they look to outmuscle one another in a burgeoning market.

The delivery platform has launched Basically, a curated product line of snacks, water, home essentials, with plans to launch other own brands later this year.

Declutter or bust: Mass merchandisers debut new storage lines to help their customers keep track of everything else they're buying.

As inflation-weary consumers seek value-oriented options, private brands that boast compelling, consistent messaging can boost loyalty.

Company introduces Crav’n meal solutions and snacks to all its Save Mart, Lucky California and FoodMaxx stores located throughout California and Northern Nevada.

Grocer’s new environmentally focused Own Brand seeks to offer products that are kind to the consumer, kind to animals and kind to Texas, says the company.

Private-label line includes a full range of gluten-free products and budget-friendly offerings, the Iowa-based grocer says.

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