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Private label

Retailers

Misfits Market’s New Private Label Aims to Solve Supply Chain Inefficiencies

 By Kristina Hurtig on Apr. 14, 2022

The online grocer works directly with farmers and producers who share its vision of eliminating waste and using different sourcing methods to offer high-quality products at value.

Industry Partners

Private Brands Outperform National Brands in First-Quarter 2022

 By Kristina Hurtig on Apr. 07, 2022

Dollar sales of store brands grew 6.5% in the period vs. 5.2% growth for national brands, according to IRI figures.

Retailers

How SpartanNash's Amy McClellan Wants to Build Customer Connection in 2022

By Christine LaFave Grace on Mar. 29, 2022

Doubling down on convenience, differentiation in health and wellness and innovation in owned brands are among top priorities for SpartanNash's new CMO.

Technology

More Than Speed: How Ultrafast Grocers Are Flexing on the Competition

By Christine LaFave Grace on Jan. 19, 2022

Instant-delivery specialists are rolling out private labels, adding new markets and introducing key hires as they look to outmuscle one another in a burgeoning market.

Retailers

Gopuff Enters the Private-Label Arena

By WGB Staff on Jan. 18, 2022

The delivery platform has launched Basically, a curated product line of snacks, water, home essentials, with plans to launch other own brands later this year.

Nonfood

Target, Walmart Launch New Home-Organization Collections

By Christine LaFave Grace on Jan. 05, 2022

Declutter or bust: Mass merchandisers debut new storage lines to help their customers keep track of everything else they're buying.

Center Store

How Private Labels Can Own 2022

By Christine LaFave Grace on Nov. 23, 2021

As inflation-weary consumers seek value-oriented options, private brands that boast compelling, consistent messaging can boost loyalty.

Retailers

Save Mart Expands Private Label Offerings

By Jennifer Strailey on Nov. 15, 2021

Company introduces Crav’n meal solutions and snacks to all its Save Mart, Lucky California and FoodMaxx stores located throughout California and Northern Nevada.

Retailers

H-E-B Debuts Field & Future Household and Personal Care Products

By Jennifer Strailey on Nov. 15, 2021

Grocer’s new environmentally focused Own Brand seeks to offer products that are kind to the consumer, kind to animals and kind to Texas, says the company.

Retailers

Hy-Vee Launches New ‘Good Graces’ Own Brand

By Jennifer Strailey on Nov. 04, 2021

Private-label line includes a full range of gluten-free products and budget-friendly offerings, the Iowa-based grocer says.

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