Private label

Kroger

Kroger’s Simple Truth better-for-you brand turns 10

Planned merger with Albertsons may lead to some tough own-brand decisions down the road.

Retailers

Lidl US unveils its new private-label produce line, Peak Harvest

As part of its new product launch, Lidl has partnered with the Children’s Miracle Network and will donate 1% of Peak Harvest retail sales this month, up to $250,000.

Winsight Grocery Business editors toured this week’s massive Private Label Trade Show in Chicago, hunting for trends. Several categories stood out.

The sold-out 2022 Private Label Trade Show, presented by the Private Label Manufacturers Association, begins Sunday in Chicago.

A popular line of private-label products and a $60 membership fee have helped the health-focused retailer grow to more than 1 million active members, and CEO Nick Green said the 8-year-old company is “just getting started.”

The new Aplenty products are largely seasonal additions to the Amazon store brand that launched last year.

The retailer on Monday announced its first Our Brands Innovation Summit, designed to connect it with suppliers to grow its offerings. Kroger recently reported a double-digit increase in private-brand sales.

Participating items , such as milk, bread and vegetables, will now be available for an average 50% to 75% discount compared to typical redemption value for grocery savings.

With inflation surging and customers hunting for value (as well as exclusive products), grocers said they plan to significantly up their investments in private brands, according to new research from FMI-The Food Industry Association.

But Aldi, Target and Amazon have the fastest-growing private label brands, according to data from market research firm Numerator released Monday.

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