Private label

Retailers

Arming for a New Private Label War

As the economic picture darkens, retailers need to refocus private brand attention from their national counterparts to their retail rivals.

CPG

CPG Industry Grew 2.2%, Finds BCG, IRI Report

Eighth annual study highlights role of acquisitions, private brands, surgical pricing, e-commerce and consumer-trend fulfillment in fueling short- to mid-term growth.

After leading a wildly successful own-brands program at Kroger, the seasoned executive will help shape brand awareness, private label and loyalty at the natural foods chain.

The Lempert Report: Increased quality and better variety have all led more shoppers to switch to store brands.

CEO Rodney McMullen says fourth-quarter results illustrate the retailer was deepening its "competitive moats" and seeing benefits from better execution.

The retailer aims to reformulate more private label goods, increase product transparency in fresh foods and meats, and further reduce food and plastic waste by 2025.

Artie, an affordable and accessible private label wine, leverages Ahold Delhaize’s scale and creativity to capture new shoppers and category sales.

As the retailer continues to remake its leadership team, Alice Chan is named VP of sales and marketing for its growing private brand portfolio.

A new Simple Truth brand extension—and an aggressive sales promotion—hit stores nationwide as the retailer eyes a key sales driver.

Growth initiatives underpinned by multifront productivity initiatives, CEO Vivek Sankaran says.

  • Page 1