Private label


Private Label Plant-Based Meats ‘Emerge’ at Kroger

A new Simple Truth brand extension—and an aggressive sales promotion—hit stores nationwide as the retailer eyes a key sales driver.


Albertsons in 'Right Zone' for IPO as Q3 Sales, Profits Grow and Debts Dwindle

Growth initiatives underpinned by multifront productivity initiatives, CEO Vivek Sankaran says.

In partnership with Vimax Media, Associated Retail Operations’ banners will be able to readily promote their own private label products.

With costly subscriptions and meal kits appealing to only some in-store shoppers, the retailer sees an opportunity for a "holistic" home-meal private brand.

Grocery retailers have the opportunity to compete in the market with private-label offerings as e-commerce delivery and click-and-collect offerings ramp up.

PLMA estimates the total store brands market has grown to $170 billion behind premiumization and innovation.

The retailer's new flagship brands, Bowl & Basket and Paperbird, combine value and innovation with modern brand style.

The new brands, which may succeed long-standing store brand items, were revealed at Wakefern Food Corp.'s annual meeting.

The new Rhode Island fresh-food processing facility, run in partnership with Taylor Farms, will also house a test kitchen.

Kroger is aiming to reduce food waste through revamped expiration date labeling that also gives customers better detail on product quality and "best by" use.

  • Page 1